You may have noticed that there are no more heart-shaped balloons in shop windows anymore, that the fluffy pink teddy bears and cute little doe-eyed toy puppies proclaiming “I woof you” (must be Chinese) have all disappeared, and the card shops on the high street have all undergone an overnight makeover. Yes, that celebration of kitsch ,vulgarity and blatant capitalism, formerly known as the Feast of St Valentine has left us for another year.
How times have changed. Like Mothering Sunday (Mother’s Day to the masses), St Valentine’s Day has changed beyond recognition and has become yet another day of rampant commercialism when many people thoughtlessly buy cards and gifts because they feel they have to.
Everybody gets involved now and what was once a simple celebration of love and romance has become something else entirely. I’m neither a curmudgeon nor a grumpy old man – yet, but I had to shake my head whilst choosing a card for my own true love. The trouble was, I wanted something simple and nothing too elaborate or vomit-inducing.
I found one eventually, stuck there among Valentine’s cards from children to parents, from parents and grand parents to children and believe it or not (you will, of course) cards from the family cat or dog. Poor old St Valentine, even his Roman executioners treated him with more respect than that!