I was in Nashville recently and, during the course of my visit to a local bar, had the need to visit the establishment’s facilities. So there I was stood at the urinal, gazing, as one does, at the advertisements directly in front when one immediately caught my eye. Two words in large bold print followed by some narrative. Those words were “Dick Strong” and my laughter almost caused me, momentarily, to lose my aim, though thankfully not!

Intrigued, I read the advertisement, not knowing what to expect, although I thought perhaps it may have been an ad for one of those little blue pills or something similar. Anyway, it was nothing of the sort and, in fact, was an advert by a lawyer called Richard Strong who specialises in criminal law and in particular, the representation of those arrested for DUI (driving under the influence of alcohol).

I thought, what a smart guy. One for placing an advertisement in a place where those most likely to break that particular law are most likely to frequent and secondly in cleverly utilising his name. I googled (that’s officially a word now apparently) his website and read all about the man and his practice.

On the website he explained how, to promote his practice, he wanted to make the most of a name that during his youth, in particular, had been a predictable (no pun intended) source of much mirth and joking amongst his peers.

Well, it worked, Dick, and whilst I have no idea how good a lawyer you are, I sincerely hope that you have earned the reputation and riches that your imagination and wit truly deserve!