The Tyranny of TripAdvisor

I watched a television programme last night about the emergence and power of TripAdvisor.com, the website which allows members of the public to rate their travel experiences, whether it be airlines, tour operators, hotels or B&B. Sounds like a good idea doesn’t it? I’m sure we’ve all had disappointing or unpleasant experiences with inefficient airlines, poor meals, lumpy hotel beds and rude restaurant staff.

However, the programme demonstrated the other extreme and showed us just how, in the hands of the wrong people, power can corrupt. Some of the people featured admitted that they regard themselves as full time investigators for TripAdvisor – impliedly admitting too that they, quite clearly, have nothing better to do.

At a couple of hotels we saw fanatics who analysed every minute detail such as the decor (surely a matter of personal taste), whether or not the sachets of coffee were replenished every day by the chambermaid (and if they weren’t why not just ring the receptionist to request some more) and how often the bedroom sheets were changed. One man said that he needed his sheets changing daily obviously unaware of a worldwide campaign to try and prevent unnecessary water and energy waste. It crossed my mind, does he change his sheets every day at home? I wish somebody had asked him. Then we had the “little Hitlers” (as one restaurant owner called them) who dissected, literally, every mouthful of food that they ate at their table. I wanted to know what kind of food they cook at home, if they can cook at all, and what state their houses are in?
It is so easy to criticize and it’s often grossly unfair. As somebody once wisely said, the world is divided into those who do and those who criticize. Looking at the critics last night and their (in the main) hard working, decent and, not surprisingly, distraught victims I know with which side my sympathies lie. I’m sure that many contributors to TripAdvisor are rational and fair-minded folk concerned with improving quality for all of us. However, on the Channel 4 programme last night all we saw were vindictive, spiteful, social misfits who seemed keen only to give some meaning to their clearly inadequate lives. I hope they don’t represent the majority.

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